American Express Optblue® Program:
It is time to let American Express® Cards into your business.
The Right Way.
American Express OptBlue® Program
Open your doors to a loyal new group of consumer, small business and
corporate Card Members- shoppers who represent over 50 million Cards In the U.S.
Credomatic is pleased to announce the American Express OptBlue® Program. You can now accept and process American Express Card transactions the same way you do other payment card transactions from major networks. This will help enable you a simplified workflow and less back-office management, allowing you to focus on marketing, customer services and other numbers tasks critical to running a successful small business.
We welcome and encourage you to join this powerful American Express Network of consumer, small-business and Corporate Card Members that can help your business thrive.
American Express OptBlue® Program Benefits
- Single deposit for all card transactions and speed of pay consistent with other payment cards
- One monthly statement for all payment cards slimplifying reconciliation for all card transactions
- On single point of contact for alI card processing needs
- Competitive pricing comparable to other payment cards
- If you are currently on Interchange Plus Pricing, your American Express discount rate and transaction cost will be the same as the other card brands
- If you are currently on a Tiered Pricing Plan, you can qualify for rates as low as 2.2% and $0.10 cents/transaction
Enjoy the American Express Value
American Express is a single, simple way to connect to the kind of customers you want. Just take a look at their spending habits:
1. 79% of American Express small business shoppers report earning a household income of $75, 000 or more a year1
2. American Express Card Members report spending an average 25% more than non-Card Members per transaction at small merchants.2
3.American Express Card Members report spending an average of $510 at small merchants in one month compared to $314 reported by non.Card Members.3
4. American Express Card Members report making an average of 112 business- related purchases from small merchants in the past month, compared to 13 such purchases for non-Card Members.4
1Based on Card Members in the U.S. who reported using their American Express Card to make small-merchant purchases in the prior month.
2 Based on Card Members in the U.S. who reported using their American Express Card to make small-merchant purchases and reported the number of such purchases using any payment method, compared to non-Card Members who reported making similar purchases.
3Based on Card Members in the U. S. who reported using their American Express card to make purchases in the six months prior to the survey and reported their spend on small merchant purchases in the past month using any payment method, compared to non-Card Members in the U.S. who reported making similar purchases.
4Based on Card Members in the U.S. who reported using their American Express card to make small merchant purchases in the prior month and reported their spend on such purchases using any payment method, compared to non-Card Members in the U.S. who reported making similar purchases.
American Express Card Members report spending on average 25% more than non-Card Members per transaction at small merchants.]
American Express Card Members report spending an average of $510 at small merchants in one month compared to $314 reported by non-Card Members.2
American Express Card Members report making an average of 112 business-related purchases from small merchants in the past month, compared to 13 such purchases for non-Card Members.1
American Express® Card Products: For All Budgets
American Express offers small merchants access to high-spending, loyal consumer, small businesses and corporate Card Members. In the U.S., American Express has over 52 million American Express Cards in force5, and over 150 different card products. American Express is best known for its iconic Green, Gold, Platinum, and Centurion Cards. However, over the past decade, American Express has expanded its product offering, and continues to place more Cards in consumers’ hands to deliver more value to merchants.
American Express Bluebird® Card
A recent addition to American Express’ suite of products is the Bluebird® Card, introduced in 2012 by American Express and Walmart® as a checking and debit alternative to consumers. The Bluebird Card has added a large number of new accounts with a customer base that is younger than the traditional American Express® Card Member.
American Express EveryDay® Card
2015American Express Annual Report
American Express introduced the Amex EveryDay Credit Card in 2014. a new no annual fee credit card designed with the multi-tasker in mind and puts a twist on the traditional rewards program. When Card Members use the Card 20 or more times on purchases in a billing period they earn 20% extra Membership Rewards.
Be Part of American Express’ Shop Small® and Small Business Saturday®
You will also take advantage olAmerican Express programs like the Shop Small®, a nationwide movement to help drive more customers to small businesses like yours everyday. As the founding partner, American Express provides ways to help small businesses stand out and attract new customers, and encourages shoppers to get out and shop at small businesses in their neighborhood throughout the year.
In 2010, American Express founded Small Business Saturday® to help business owners to attract more customers. The day rallies shoppers across the nation to get out and support local businesses each year on the Saturday after Thanksgiving. Millions have shown their support, making Small Business Saturday® a very profitable day for businesses that accept American Express Cards.
For more information on the Shop Small program, please visit ShopSmall.com.
Let Your Customers Know You Now Accept American Express Cards
If you want to welcome American Express Card Members, you need to let them know you take the Card. The first crucial step: place a decal with the American Express logo in your window or at your register. You can order other point-of- purchase materials, such as American Express invoice labels, push/pull signs, and get an American Express logo for your website at
www.americanexpress.com/fulfillment to order from American Express directly.
How Do I Begin Accepting American Express Cards?
All you have to do is take the first transaction, and with that one simple swipe, you
are agreeing to the terms and conditions and the current Merchant Processing
Agreement with Credomatic Merchant Services. Click HERE for Terms and
Conditions.
If you have any questions with your terminal, contact Credomatic Customer Service team at 877-372-3012 or alternatively your Relationship Manager.